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Hot on the heels of launching a boutique on London's famed Elizabeth Street, fashion designer Veronica Moncho Lobo is using 2011 to introduce the world to her first signature fragrance.

The key scent is flowery, citric and sea fresh. The bouqet of heart notes that she chose to accentuate the fragrance are jasmine and cyclamen - the spring and winter flower fragrances that evoke memories of her childhood in Argentina where Veronica was born and lived until the age of fifteen. The lily complements and softens the citrus sting of the heart notes along with the magical ylang-ylang, the flower of flowers that sharpen the senses.

Delicate base notes of sandalwood and white musk add a mysterious and timeless touch to the blend while citric and seaweed top notes throw in a nip of freshness for self-awareness. The length of the maceration and blending process of the essence is characteristic of the artisanal yet precise nature of perfumes of superior quality.